It’s the start of something new! Truly, new years are one of the most anticipated celebrations worldwide. While it’s the perfect time to look back and plan ahead, the new year is also the perfect time to launch the best social media strategies you have under your sleeves. Lost at what to do? No need to fuss, let us tell you the tried and tested social media marketing ideas that can surely start your 2022 with a bang!
We can all agree that 2021 was a challenging year for us, however, we cannot deny the silver linings it also presents. So, are you ready to jumpstart your marketing this new year? Here we go!
Have a recap of your company’s achievements!
Disclaimer! You can also use this strategy with your clients. So how does it work? The best approach for this is through videos, moving pictures, IG stories, reels, and Tiktok! Why? Recaps tend to be more captivating when watched than when it’s done in written content.
How to do it:
- Choose and compile your best photos.
- Include short but catchy lines in your video.
- Select a tune or a song that can go well. (or you can just watch out for the latest music that’s hyping the internet)
- Put it all together and post!
On your business side, this can boost up your engagement for the new year. The saying also goes for your clients!
We’ll throw in a sweetener for you. This method can also work for client relationships as a way of recapping your journey together! Think about Spotify Wrapped. It’s just like that!
Embrace the color of the year!
It’s a Very Peri year for 2022! Pantone sets the tone right every year and it’s been a different shade for the past ones. And what better way to hype up the new year than to apply the color of the year to your social media posts?
It’s always fun to see local and international brands interact with the color of the year. Not to mention, it is also very attention-grabbing to people who are scrolling through their socials. As a matter of fact, participating in the color of the year also shows
Boost sales with New Year marketing promotions!
As the saying goes, “new year, new life”, and giving out promos, or special discounts breathes life into this phrase. It gives a feeling of starting over with something fresh. Also, it’s already an unspoken tradition with businesses to give something to their consumers as some kind of sweetener for welcoming the new year.
If it’s not obvious already, just take a stroll around the shopping malls. No doubt, the windows will be full of red and yellow posters of discounts and promos!
Here are some promo ideas:
- 50% off on selected items or services
- Free shipping promo
- Buy 1 Take 1
- Give out coupons
- Make your target market anticipate for flash sales!
- Have giveaways and free samples
- Have a mystery flash sale!
- Limited time special offers
There are a lot of possible promos that are fit for your business. The key is to get creative.
Get personal!
There’s nothing more that people appreciate than something a bit personal. A personal email or a newsletter that bids your client and or consumers a Happy New Year is the way to go.
But personalized messages to your clients or your consumers aren’t just done during New Years. In actuality, it is advisable to procure one every holiday such as Christmas, Halloween, Valentine’s Day, etc. This is because it gives a feeling that you are valuing your clients more. Additionally, creating personalized messages makes stronger client and consumer relationships.
However, creating a personalized message doesn’t only get you stronger relationships. As a matter of fact, you can hit two birds with one stone with this strategy. How? It allows you to get a personal touch with your audience while also introducing your coming promos, new items, revamped services, and more!
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