fbpx

WeDigital Ph | Providing Full-Proof Digital Marketing Solutions to Businesses

top digital marketing agencies

digital marketing services ph

social media management services

hosting services ph

logo design

rebranding services

seo services ph

website creation services

google ads management services
best digital marketing agency ph

GIF Is The New Clip

Images and videos are good marketing campaign materials. But in recent years, we have seen the rise of new material – GIFs. This catchy, usually funny, and relatable content has been circulating on the digital market. From clips of famous movies and shows, to interview reactions of celebrities, it is clear that GIF has sparked the creativity of a lot of people.

What is a GIF?

GIFs known as graphics interchange format is a digital file format that was first devised in 1987 by CompuServe to reduce the size of images and animations. GIF is a dynamic image that is used in marketing and in digital communication. It is an animated image, not a video. It is composed of moving images. Usually, it lasts only seconds long. The recommended length of it is no more than 6 seconds but it can be as long as 15 seconds.

Tips for making GIF

 GIFs when produced properly, are a good marketing tool. Here are some tips that will help make that trendy GIF!

Keep it eye-catching. There is nothing more important than being able to engage your target audience and even attract those outside your target. Making a relatable and memorable GIF can do wonders for your venture. Keep up with the trend! Use images or clips from popular TV shows, movies, or Korean dramas.

Keep the file size low. There are minimum required file sizes on social media networking sites for ease of sharing. For some sites, GIFs should not be bigger than 3 megabytes or else there will be a decrease in quality. Ragged edges may appear which is not quite appealing to the audience.

Keep in mind the mobile users. Design a GIF that will appear on a small screen to avoid slowdown or glitches in your GIF. Keep it accessible for everyone and avoid overly flashy graphics that can bother photosensitive individuals. You wouldn’t want to scare your audience away right?

Use the right tools. There are a lot of websites and applications you can use to create your own GIF. They only differ in user interface and ease of learning. You choose which one’s easier for you. Here’s a list of the websites and applications you can try.
 

Adobe Photoshop
If you are a pro at photo editing, this software will be easier for you to navigate and experiment on. Just a little tweak and you’re on your way to creating your own GIF!
GIPHY’s GIF Maker
Where else would you go but to the company that has the largest library of animated GIFs – GIPHY! It is free of charge and it allows you to create GIFs from multiple file sources! Instructions are included so it’ll be easy to navigate your way through it.
GIFs.com
This is a simple online tool that allows you to turn videos from other platforms as GIFs! However, you need to be a subscriber to access all of its features.
Boomerang for Instagram
This mobile app uses the burst feature of your phone to capture multiple images. The good thing about this is you don’t need to stitch them all together because it already is on loop!

Keep it simple. GIFs don’t need to be complicated and overly designed. The secret to an eye catchy GIF is its simplicity. Work with a minimal number of colors, that way it’s gonna be easy on the eyes. Additionally, you can add a little bit of text so that there’s a little bit to read too. 

Explore new things! Creativity is key to keeping the audience hyped! Be it new typography, new transitions, new images, or new layout – keep your audience craving for more fresh content. That may be a little exhausting and challenging but that’s how competitive the digital market is! You have to either start a new trend or keep up with the trend or be out of the picture already.

Are you having trouble with your marketing strategy? We are willing to help you! Hit us up!

Sources

https://www.britannica.com/technology/GIF

https://www.creativebloq.com/advice/the-ultimate-guide-to-gif-design

https://www.invisionapp.com/inside-design/7-tips-for-designing-awesome-gifs/

https://www.howtogeek.com/441185/what-is-a-gif-and-how-do-you-use-them/

https://ladder.io/blog/animated-gifs

Follow us:

recent

Send Us A Message

Get a quote

Search engine optimization

Google is a competitive world, and it's fairly difficult to rank first on search bars without having your websites SEO optimized. Our SEO service can make your website more searchable by making sure it complies with the SEO standards!

From competitive keywords, blog articles, being mobile responsive, and a lot more white hat SEO hacks, your website's sure to take the #1 spot in no time!

Get a Free
Social Media Audit

Hosting Services

What is the use of a website if it is not properly seen and browsed by consumers and possible target market online? A good hosting service is the backbone of every website and unstable hosting can cause your site unwanted downtimes from time to time.

We provide hosting services that are reliable and secure, making sure that your website is working smoothly around the clock.

E-commerce Website

E-commerce websites often experience downsides when it comes to navigation, checkout pages, and the layout of products. Our service aims for a seamless user experience by building a secure and trustworthy website that visitors will enjoy browsing through.

Templated Website

Conceptualizing and exploring different website layouts can become time-consuming especially if it’s one that you need right away. Our variety of templated websites is simple, modern, aesthetically pleasing, and can give you all the necessary functions that a website needs.

Custom WordPress

Many businesses still choose to use pre-made templates with the notion that it is easier and faster to make. This is indeed true. However, this will also sacrifice the originality and potential of your website.

Our custom WordPress service can provide you with a sturdy, well-functioning website complete with the necessary pages and functions that a website requires. It is also equipped with an original design that can suit your business’ character and identity.

Branding and Graphic Design

Most branding and graphic designs fail to mirror the purpose and character of the brand. The perfect branding and graphic design is a symbol that shows your customers what makes you, you. And for most brands, it takes multiple design concepts to choose the one perfect branding design.

Our branding services and graphic design services align to the taste of not just a certain audience, but the whole of it. We cater to the real deal, from branding case studies to the very definition of each element. We’ll make certain that every detail is carefully aligned to the business’s identity.

Google Ads Management

Owning websites is great for credibility purposes. But the important question stands, is your site showing up on Google search? Truth be told, the competition to be first on Google search is a cut-throat ordeal.

Nevertheless, our Google Ads Management services can lead you to the top of the search bars with ease. One of its winning highlights is its ability for you to specify your target audience through age, location, devices, and keywords.

Facebook Ads management

Consistent posting on social media and hopping on the trend train might not be enough to gain you the exposure you desire. Facebook Ads Management allows you to be twice as visible to your target audience at a cost.

Our Facebook Ads Management services will allow your business to show up on the feed of your niche markets, certain locations of your preferred target audience, and apply your desired search terms.

Social Media Marketing

Social media plays a robust role in targeting potential consumers for businesses. But despite its evident influence on people, most businesses still struggle to keep up with trendy social media tactics while balancing corporate duties.

Our social media marketing services can provide efficient social media marketing strategies to make your presence profound on the digital platform. It will consist of thorough competitor analysis, data-driven results, research, and monthly reporting.