Social media posting is a commitment like no other. For those who want to succeed and gain recognition, thousands of followers, and likes, you can’t just blindly post stuff on a regular basis (you can, but it’s not preferred). Although being active online is one of the key factors in gaining social media credibility, it has to be done in a strategic manner.
Considering that most people may not have the availability to balance both social media and full-time work (unless it is your full-time work), regardless, as easy as it may seem, it can be quite taxing at times. Therefore, you need help with the use of online tools to efficiently schedule your social media posting.
Recap! What’s the cheat sheet for social media posting again?
The strategic posting comes into play when social media is involved. This entails the time of posting, the kind of posting, and most of all the timeliness and content of it. Yes, all of these matter if your goal is to have loyal followers under your wing. As they say, one of the simplest and most effective techniques to gain followers is to give them the reason to hit that like and follow button.
It seems like a lot to remember but don’t worry, we’ll make it easier for you to remember! A social media cheat sheet is the best way to remember and understand all of this.
The time of posting.
Anticipation is also a key factor. You need to know when and what time people are on social media. In this way, your social media posts have a higher chance to receive engagement, likes, and follows. Remember, all social media platforms differ from one another and people’s behaviors follow through. With this said, here’s a quick guide to the best time and day for posting online according to Sprout Social.
- Best Time: Mondays, Tuesdays, Wednesdays, Fridays, and Saturdays at 9 AM
- Best days: Tuesday and Wednesdays
- Worst: Sundays
- Best time: Mondays through Fridays at 3 AM, Tuesdays at 10 AM, and noon
- Best days: Tuesdays through Fridays
- Worst days: Saturdays
- Best time: Mondays at 11 a.m., Tuesdays and Wednesdays from 10 AM to 1 PM, and Thursdays and Fridays at 10 AM. and 11 AM.
- Best days: Tuesdays and Wednesdays
- Worst days: Sundays
- Best time: Tuesdays 10 a.m. to noon
- Best days: Wednesdays and Thursdays
- Worst days: Saturdays and Sundays
- TikTok (Philippines)
- Best time: Mondays through Sundays at 5:00 AM – 8:00 AM, 1 PM and 4:30 PM, and 7:30 PM, 8:00 PM and 10:00 PM
- Best days: Mondays through Sundays
How many posts can we actually post?
Now we know the most ideal time and date for posting, let’s recap on how many is the preferred number of posting we can post in a day and in a week. Again, all social platforms are different from one another. Some social media sites prefer posting multiple times a day, and some prefer one or two posts a day. In each social platform, expect different kinds of audiences to deal with and the level of expectation they hold when entering each site. If those certain expectations are not met, then you might be risking losing a couple of followers. In the long run, the number of posts to publish has also been known (silently) as part of social media etiquette, especially for businesses.
Therefore to achieve the most favorable results, it’s also a significant factor to keep the favored number of posts in mind. You don’t want your audience to feel bombarded with content because let’s be honest, that may be quite annoying to most. On the other hand, you don’t want to be limited as well. So here, we’ll tell you the ideal number of posts on different social media platforms.
- Facebook – Once a day is okay with two posts being the maximum. You can also put intervals therefore, it’s also ideal to post three times a week.
- Instagram – Once a week is good. But also, three times a week is also preferred. The max you can do it is once or twice a day (with intervals!).
- Twitter – At least three to 6 tweets a day is okay! Once a day is also good, but the most you can tweet is actually 15-23 tweets a day.
- LinkedIn – Once a day is the most preferred number of posting. You can also do it two times a week.
- TikTok – At least one quality video per day. But for optimum results, it’s good to post three times a day.
The best tools to use for social media posting…
There are a couple of tools that can assist you in efficiently being on time with your posting. Given that there are preferred times, dates, and a number of posts to achieve top results, having quality applications and tools that can better your page’s existence is heaven-sent. In this way, you can plan and schedule ahead of time.
1Buffer
Buffer is a great social media management app that is perfect for low-cost businesses. This can be tagged as an all-around tool that can measure your social media performance and at the same time, schedule postings.
2 Later
Another efficient social media marketing platform that can lend a hand to processing and planning your social media posts ahead of time. Later can be your one-stop shop to grow your brand and your business online. You can practically handle all your social media strategies here. It even provides you with hashtag suggestions and tells you the best time to post!
3 Tweet Deck
As the name suggests, Tweet Deck is a social media management tool that is specialized for Twitter. You see, the original Twitter platform doesn’t allow you to schedule your posts, and this may pose a difficulty if you’re somewhat forgetful and need to schedule Twitter posts on certain days and times. The Tweet Deck, however, can help you out in that area as it allows scheduling to take place.
4 Hootsuite
Known as a versatile social media management tool, Hootsuite can let you schedule posts on various social media platforms such as Twitter, Facebook, Instagram, LinkedIn, Pinterest, and YouTube. This wide selection makes this one of the most preferred social media tools for content creators, businesses, and a lot more.
5 Crowdfire
Also, one of the sleekest social media management software you can lay your hands on is Crowdfire. This site lets you schedule and publishes content to Twitter, Instagram, Facebook Pages, LinkedIn, and Pinterest from one place. It also has extra features such as a “queue meter” to ensure that you have enough content scheduled for the week with the queue meter. The queue meter indicates whether your timeline is going to look active or not for the next 7 days.
6 Scoop.It
Scoop It is a content-making platform that helps you curate content for your social platforms. So technically, if you’re having a hard time making one, this one’s for you. This site has the ability to curate, share, and read content on private hubs. Publish on your websites, blogs, newsletters, and social media. Sounds easy and fun, right?
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