fbpx

WeDigital PH | Trusted Digital Marketing Agency in the Philippines

digital marketing company in metro manila

top digital marketing agency philippines

digital marketing services

website development services ph

social media management services ph

SEO services ph
website hosting services in metro manila

Your Digital Footprint and How It Affects You

your-digital-footprint-and-how-it-affects-you

What is a Digital Footprint?

It is any trace that you leave online. Whatever data you put up online including the websites that you visit, information that you put on different platforms – basically anything you put up or consume in the digital space is your digital footprint. These footprints can be gathered and used by advertisers to track your activity and customize an advertisement for you. Your digital footprint is also essential for employers for them to be able to conduct an online background check on you. It’s a double-edged sword that you can use or that can be used against you.

Why is digital presence important?

Nowadays, being digitally present is an asset. There are a lot of career opportunities in the digital world. A lot of businesses have digitized their transactions to keep up with the evolving market. Being digitally present means being accessible to a wider audience that you may not be able to reach if you are still using traditional strategies.

What are the dangers of leaving too much of your digital footprint?

Putting yourself up online also has some repercussions. Being up online means you are sharing bits and pieces of your personal life with people you do not know personally or with people who you might never encounter in your entire life.

Cybercrimes know no boundaries as Interpol described it. Anyone can mask themselves online and commit crimes using the available information of people online. In 2021, there has been a 68 percent increase in data compromises in the United States alone. The insurance industry suffered the most when it comes to ransomware attacks – followed by the consumer goods and the telecommunications industry. The Federal Bureau of Investigation (FBI) has reported a 7 percent increase in crimes committed online by 2021 incurring a total of $ 18.7 Billion in losses from 2017 to 2021. The top crimes committed are the following: extortion, identity theft, personal data breach, non-payment or non-delivery, and phishing, vishing, smishing, or pharming.

This is possible because of the overwhelming and continuously growing amount of data made available online. Therefore, you are more prone to become a victim of cybercrime when your data is not protected and monitored.

How to protect your data online?

Protecting your data online is also protecting your personal life. In a world where everything is accessible to almost everyone who is connected online, it is your duty to keep some information safe and away from any danger. Here are some tips that can help you secure your personal information even with a digital presence :

1. Minimize the personal information you share online.

No one can avoid the use of any digital transaction nowadays given that we are in the digital era. Keep your personal information confidential and be mindful of the amount of it that you share online. As they say, once it’s up in the digital space, you can’t take it down anymore. Limit what you share online!

2. Think before posting anything on your social media account.

Think before you click already sounds cliche but it sure does find its niche. Do not let a burst of emotion push you to post anything online that will have lasting effects on you. 

3. Do not install questionable software or applications on your devices.

Strengthen your defenses against crimes committed online by filtering the applications that can have access on your devices. Use software and applications from credible and legitimate sources. Anything that is too good to be true it probably is. Ask the help of tech savvy people when faced with this dilemma to avoid further problems.

4. Lock your devices in case you lose them.

Take advantage of the security features of your devices. Use strong passwords in your digital accounts. Use two step verification systems on your accounts and get notified once it is accessed elsewhere without your knowledge. 

In conclusion, there is no escaping this digital space anymore. We have to live in it and with it. Thus, we can only be as private as much as we allow ourselves to be. So next time you post anything online – be it a status or a picture – think wisely and make sure you are ready for the effects of it later on.

Make WeDigital your go-to digital marketing agency! 

Are you thinking of doing business online or do you want to boost your growing business online? If you want to learn more about digital marketing, visit our website. If you are interested in doing business with us, you can reach us through our Facebook page and website. Stay safe in real life and online!


Sources: 

Follow us:

recent

Send Us A Message

Get a quote

Search engine optimization

Google is a competitive world, and it's fairly difficult to rank first on search bars without having your websites SEO optimized. Our SEO service can make your website more searchable by making sure it complies with the SEO standards!

From competitive keywords, blog articles, being mobile responsive, and a lot more white hat SEO hacks, your website's sure to take the #1 spot in no time!

Get a Free
Social Media Audit

Hosting Services

What is the use of a website if it is not properly seen and browsed by consumers and possible target market online? A good hosting service is the backbone of every website and unstable hosting can cause your site unwanted downtimes from time to time.

We provide hosting services that are reliable and secure, making sure that your website is working smoothly around the clock.

E-commerce Website

E-commerce websites often experience downsides when it comes to navigation, checkout pages, and the layout of products. Our service aims for a seamless user experience by building a secure and trustworthy website that visitors will enjoy browsing through.

Templated Website

Conceptualizing and exploring different website layouts can become time-consuming especially if it’s one that you need right away. Our variety of templated websites is simple, modern, aesthetically pleasing, and can give you all the necessary functions that a website needs.

Custom WordPress

Many businesses still choose to use pre-made templates with the notion that it is easier and faster to make. This is indeed true. However, this will also sacrifice the originality and potential of your website.

Our custom WordPress service can provide you with a sturdy, well-functioning website complete with the necessary pages and functions that a website requires. It is also equipped with an original design that can suit your business’ character and identity.

Branding and Graphic Design

Most branding and graphic designs fail to mirror the purpose and character of the brand. The perfect branding and graphic design is a symbol that shows your customers what makes you, you. And for most brands, it takes multiple design concepts to choose the one perfect branding design.

Our branding services and graphic design services align to the taste of not just a certain audience, but the whole of it. We cater to the real deal, from branding case studies to the very definition of each element. We’ll make certain that every detail is carefully aligned to the business’s identity.

Google Ads Management

Owning websites is great for credibility purposes. But the important question stands, is your site showing up on Google search? Truth be told, the competition to be first on Google search is a cut-throat ordeal.

Nevertheless, our Google Ads Management services can lead you to the top of the search bars with ease. One of its winning highlights is its ability for you to specify your target audience through age, location, devices, and keywords.

Facebook Ads management

Consistent posting on social media and hopping on the trend train might not be enough to gain you the exposure you desire. Facebook Ads Management allows you to be twice as visible to your target audience at a cost.

Our Facebook Ads Management services will allow your business to show up on the feed of your niche markets, certain locations of your preferred target audience, and apply your desired search terms.

Social Media Marketing

Social media plays a robust role in targeting potential consumers for businesses. But despite its evident influence on people, most businesses still struggle to keep up with trendy social media tactics while balancing corporate duties.

Our social media marketing services can provide efficient social media marketing strategies to make your presence profound on the digital platform. It will consist of thorough competitor analysis, data-driven results, research, and monthly reporting.