It’s been a wild year for social media! As we prepare to welcome another one, let’s take a quick recap of the past 11 months of the social media madness that took us by surprise! Let’s see… Facebook changed its company name to Meta, Twitter is under a chaotic management shift, and out of nowhere, TikTok came and stole the show (and is continuously doing so) with its short clip videos! With all the craziness that’s been happening, it’s exciting to see what social media marketing efforts are in store for us in 2023.
A Deep dive into social media marketing efforts
The year 2023 is fast approaching and the social media world is not showing signs of slowing down. For businesses, being in the pulse of things becomes more crucial than ever. Social media still stays as one of the most powerful means of getting your brand out there. Therefore, strategic content is the best response to the dynamic ever-shifting social media world. Here are some of the best social media marketing efforts you should be definitely doing this 2023!
1 TikTok will rule in the coming years
If you’re wondering just how popular TikTok is today, you’ll be quite surprised. Did you know that it’s the 6th most popular social media platform in the world? TikTok has become one of the most effective platforms for people to engage and take part in. The challenges, trends, lip-syncing, tutorials, etc. are a big hit for different audiences. So if you’re putting effort into social media content in the coming year, be prepared to make a few short videos, or better yet, a TikTok account!
To say the least, its popularity is still on the rise and is proving to be an effective marketing strategy for different businesses. Due to its capability for a wide audience reach, TikTok is one of the best bets to put marketing efforts into in 2023.
If you don’t know where to start, here are a few good tips to remember when you’re officially running your own TikTok account!
- Use trending hashtags on all of your posts
- Join content trends
- Be consistent with posting at the right time
- Create content that can be relatable to your audience
- Focus on specific content (are you specializing in social media, travel, food, etc.)
- Engage with brands through hashtags
- Use quality gadgets to produce quality video content
2 Influencer marketing will soar
Thanks to the power of social media, people feel more empowered to share and engage with the online audience in the comfort of their homes. With this said, there has been a growing pool of influencers emerging on different social platforms with different expertise. Different brands and businesses have already tried collaborating with them and the results show to be fruitful!
Influencer marketing is one of the best ways for you to raise awareness of your online business. What makes this great is that the audience you need to target is already there. According to Forbes, it is believed that influencer marketing plays a vital role in digital marketing and will continuously do so in the coming years. So, if you haven’t tried collaborating with an influencer yet, it might be high time to put it in your social media marketing effort for 2023!
Here are some of the best benefits of investing in influencer marketing…
- Increase brand awareness and reach
- Build credibility and trust
- Enrich your content strategy
- Win-win long-term partnerships
- Increase sales
- Unlimited sharing potential on social platforms
- Suitable for any business
If you’re still a bit hesitant to reach out to influencers online, consider tapping into digital marketing agencies! Digital marketing agencies usually have a ready pool of influencers on their roster ready to contact if you need something to be promoted. It’s easier, fast, and you won’t have any trouble looking for the right influencer to market your items.
3 Give in to allocating more ads budget!
- Sometimes putting our faith in strong social media content strategies may still pull some drawbacks in terms of engagements and reach. If you think you’ve done all you can and the target audience is still not biting, then it might be high time to step up your game this coming 2023 with the use of paid campaigns.
Of course, this still plays a significant role for content creators since the paid ad needs something that actually sells and grabs audience attention. But the beauty of this is that it will be more convenient for you in terms of targeting the right audience and potential ones as well. This is one strategy that’s always a good idea when your goal is to gain wider reach and boost your brand awareness.
Many businesses are already seeing the benefits of paid ads and how it reaps reward in terms of engagement. If you still feel a bit overwhelmed with the idea, then don’t hesitate to reach out to digital marketing agencies. They can provide aid in terms of targeting and monitoring your ads while you take care of the business side of things.
4 Consider doing social listening in 2023
Apply social listening to your social media marketing efforts in the coming year 2023. Although we do have tools such as Google Analytics to monitor conversions, track, and analyze performance, social listening appeals to a more proactive approach. With social listening, you’ll gain valuable insights into your audience and what they want from your brand.
This involves thorough research on the industry and your competitors. Doing social listening can help you get ahead on the latest trends and what people are saying about your business online. Think of this as a sort of social listening strategy in which you’ll tune in to the online world and what they think about your brand rather than relying on numbers to do it for you.
5 Short videos will continue to dominate
Aside from TikTok, there are still other forms of short videos that you can do such as reels and stories. Popularized by Instagram, other platforms such as Youtube and Facebook already have this feature available. According to wyzowl, 86% of companies are already utilizing the use of videos as an efficient marketing tool.
With this said, remember that quality beats quantity. No matter how many videos you post, if it’s not relatable to your target audience, then all your effort is all for naught. If in such instances that creating short videos is not your forte, then why not contact experts to do it for you? Having quality video content can reap more rewards than settling for plenty but low-quality ones.
Here are some of the benefits that quality short-term videos offer…
- It promotes higher engagement
- Can grasp the target audience’s attention span a lot longer
- Drives conversations
- Helps promote brand awareness
- Builds strong credibility with your target audience
- Encourages sharing
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