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SEO Marketing For Beginners

What is SEO?

Search engines have the function of giving viewers the best answers to their questions/searches. That’s where SEO comes in! You use it to help your site rank better on search engines. You are essentially aiming to be the most relevant and trustworthy site in relation to the viewer’s search. 

Relevance 

Think of all those times you searched something online. In the first page of search results, you probably found exactly what you’re looking for. This is because Google takes the phrase or keywords you searched and matches them to the most relevant sites. 

For example: you search “Iphone review.” You aren’t going to get any reviews for Samsung or any other thing for that matter. You asked a question and Google is simply answering you the best way they can. 

Keyword footprints – They strengthen your main keywords. When google scans sites for relevance, keyword footprints bump you up higher in ranking because they align with the theme of your main keywords. 

For example: In honor of Steve Jobs, for this Sunday’s review of the iPhone X, we will be looking into the Apple hardware, the user experience and how it fares better or worse than other iPhone models. For all my tech-savvy readers out there, prepare to get amazed for this new unit arriving in Apple stores on the 5th of December! We will also be reviewing any development in Apple’s new software at the end of this blog. 

Authority/Trustworthiness 

Consider how many other sites link to your site. That matters to search engines! For other sites to refer to yours, means that you are reliable and thus trustworthy. The more sites that have a link to yours, the more authority you have in the eyes of search engines. We call this “backlinking” 

How to apply SEO 

  1. You essentially have to create content that is important to your reader and shareable as well. This way you’re not only building relevance, but increasing your likelihood for backlinks. 
  1. Know what your readers want and their demographic. Are they male or female? How old are they? Maybe you’re after a very specific niche like single mothers who are providing for children. The more specific the better. You may not be catering to everyone, but you are providing a reliable site for a specific set of people that will keep returning to it. Study what your niche wants and insert those keywords into the content you write! 

Tip: you might want to make a list of all the keywords your site should use. This will save you time and mental energy along the way

  1. Observe your competitors. What words do they use and how do they optimize? Learn from what they do and make it better!
  1. Create internal links. This helps Google associate your other content to one that a reader has searched. This also helps the reader stay on your site longer because you are most likely writing content about a specific topic and so if your viewer is interested in iPhone reviews, they would most probably be interested in Apple AirPods reviews. 

For example: “As we know, the iPhone X isn’t the only new product Apple has released this year. Have a look into the features of the new Apple Airpods!” 

  1. Ensure readability. Make sure your content is easily understandable and that you are using the proper HTML tags like H1, H2, H3, etc. This helps Google better understand what your content is about and consider its relevance.

These are the 5 Tips for beginners to get you started on using proper SEO marketing so that you can rank higher on those search engines! 

Are you finding it difficult to run your social media pages? Check out our article on 7 Reasons Why Your Business is Struggling on Social Media! – LINK

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Search engine optimization

Google is a competitive world, and it's fairly difficult to rank first on search bars without having your websites SEO optimized. Our SEO service can make your website more searchable by making sure it complies with the SEO standards!

From competitive keywords, blog articles, being mobile responsive, and a lot more white hat SEO hacks, your website's sure to take the #1 spot in no time!

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Hosting Services

What is the use of a website if it is not properly seen and browsed by consumers and possible target market online? A good hosting service is the backbone of every website and unstable hosting can cause your site unwanted downtimes from time to time.

We provide hosting services that are reliable and secure, making sure that your website is working smoothly around the clock.

E-commerce Website

E-commerce websites often experience downsides when it comes to navigation, checkout pages, and the layout of products. Our service aims for a seamless user experience by building a secure and trustworthy website that visitors will enjoy browsing through.

Templated Website

Conceptualizing and exploring different website layouts can become time-consuming especially if it’s one that you need right away. Our variety of templated websites is simple, modern, aesthetically pleasing, and can give you all the necessary functions that a website needs.

Custom WordPress

Many businesses still choose to use pre-made templates with the notion that it is easier and faster to make. This is indeed true. However, this will also sacrifice the originality and potential of your website.

Our custom WordPress service can provide you with a sturdy, well-functioning website complete with the necessary pages and functions that a website requires. It is also equipped with an original design that can suit your business’ character and identity.

Branding and Graphic Design

Most branding and graphic designs fail to mirror the purpose and character of the brand. The perfect branding and graphic design is a symbol that shows your customers what makes you, you. And for most brands, it takes multiple design concepts to choose the one perfect branding design.

Our branding services and graphic design services align to the taste of not just a certain audience, but the whole of it. We cater to the real deal, from branding case studies to the very definition of each element. We’ll make certain that every detail is carefully aligned to the business’s identity.

Google Ads Management

Owning websites is great for credibility purposes. But the important question stands, is your site showing up on Google search? Truth be told, the competition to be first on Google search is a cut-throat ordeal.

Nevertheless, our Google Ads Management services can lead you to the top of the search bars with ease. One of its winning highlights is its ability for you to specify your target audience through age, location, devices, and keywords.

Facebook Ads management

Consistent posting on social media and hopping on the trend train might not be enough to gain you the exposure you desire. Facebook Ads Management allows you to be twice as visible to your target audience at a cost.

Our Facebook Ads Management services will allow your business to show up on the feed of your niche markets, certain locations of your preferred target audience, and apply your desired search terms.

Social Media Marketing

Social media plays a robust role in targeting potential consumers for businesses. But despite its evident influence on people, most businesses still struggle to keep up with trendy social media tactics while balancing corporate duties.

Our social media marketing services can provide efficient social media marketing strategies to make your presence profound on the digital platform. It will consist of thorough competitor analysis, data-driven results, research, and monthly reporting.