Hook, line, and sinker! If you want call to actions (or in other words CTA) that actually converts, you have to think differently. Hundreds and thousands of posts, whether for marketing or advertising, are placed online every day. With one-liners such as call-to-actions, there is a high chance of being repetitive especially if millions of posts are online. The downsides of it? Having a repetitive call to action may become too mundane for people enough to be dismissed. And if that happens then you really need to get to the bottom of this article! Here’s how you can make the call to actions that can actually convert!
Use strong command verbs and imperatives!
Be clear and concise with your call to action. You only have a few words to make your viewer click or make an “action” so be straight to the point. There’s no room for beating around the bush here. Make your audience know what you want them to do! With this said, here are a couple of examples to live by when making call to action for the following…
- For e-commerce websites start with “buy”, “shop”, or “order”
- For newsletters start with “download” or “subscribe”
- Requesting more information? Try using “find out more” or “click to know more”
Simplicity goes a long way and getting your message across is more important. The possibilities are endless! So if you want to use highfaluting words, go for it! But keep in mind that you need something that can let your audience make that action.
No commitments are needed (yet)
Don’t make it seem like they’re entering something permanent! Nobody likes feeling trapped. The goal here is to make them “know more” or “interact” with your post. Keep in mind to promote high-value and create low risk for your audience. Having something that feels like offering loyalty can build up unwanted pressure on your audience. The best course of direction is to make your audience want to find out more and not entirely commit to anything.
Use persuasive writing skills
It’s all in the wording. Great copywriters can play with words and create clever one-liners that can effectively grab attention. Just remember to keep your CTAs concise and intriguing. As long as the message is sent to them you’ve practically done a good job at it. Persuasion and wordplay will be the main characteristics of this technique, so make it good!
Create a sense of urgency
One of the best marketing tactics is creating a FOMO effect. How do we achieve this? The best call to action is creating a bit of a hurry. This usually works when you have big sales and limited-time offers. Make it sound irresistibly good that they just can’t miss it!
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