For those of you who don’t know, single page websites are literally just a one-page HTML. There are no other pages or other clickables included. Basically, when you encounter single page websites, you’ll only be scrolling through one page to know everything about a company or a business. But the question remains, is it durable for SEO?
Each and every business nowadays is online. In all honesty, it’s actually very rare to have a business that is not on the internet since being on a worldwide platform can gain incredible benefits. This can gain your company, credibility, exposure, brand awareness, and a lot more! But as all website owners know, owning a website can become useless if it’s not SEO optimized. Although single page websites are great in terms of usability, they can have roadblocks when it comes to SEO.
So what is SEO (Search Engine Optimization)?
To put it plainly, Search Engine Optimization is what makes your website rank on Google by the use of competitive keywords that needs to be inputted on the website itself. On the other hand, these so-called keywords are what people search for online to find your business. Let’s set a coffee shop as an example.
Your business: Little Cafe Philippines
So naturally, you would want your business to show up when people search:
- Best cafes in the Philippines
- Must-try coffee shop ph
- Top coffee shops PH
And so on. Basically, what SEO does is help make your website rank when people type in these words, because, on the internet, that’s how you can get found. So there are a lot of ways to level up your SEO game but the bottom line here is, you can’t have a website up and running without it having SEO optimized. If not, then what’s the point of being online? Not having an optimized website is like not wanting to be found.
Are single page websites good for SEO optimization?
We’ll give it to you straight. Single page websites are not very ideal for SEO optimization. In fact, it is one of the most glaring drawbacks of having this kind of website. You see, when you do SEO optimization on a website, you have to put in a lot of effort, maintenance, and content. And having a one-pager will limit your SEO efforts to the bare minimum.
Here are a number of facts why:
- You won’t be able to hit all your desired keywords.
- It will be extremely tough to rank for more than a few phrases/keywords.
- It may be more difficult to add content.
- SEO efforts will be minimized since one-pagers tend to be more minimalistic.
That’s not all, single page websites (depending on how it’s built) can also cause some cons in terms of usability and the overall website experience. Here are some things to keep in mind:
- May cause disorientation – Returning to a specific place can be more difficult than going to an actual navigation tab and simply clicking.
- It may lack in detail – This is another drawback of having single page websites is not being able to expound. You won’t have the luxury of devoting a separate page for each topic you want to cover.
- Its simplicity may backfire – It will be harder for you to add content, perform strategies, and optimize your site while also retaining that type of simplified experience.
But it’s not all that bad, here are the good parts!
A single page website actually has some attractive advantages. While it may lack optimization (in terms of content and strategies), it makes up for its ease of management and usability. In general, these kinds of websites are perfect if your company is aiming for a more informative approach online.
The best way to decide if you’re going for a single-page website or not is to identify your company’s goals.
If your goal is getting found through online searching then a single-page website design is not the best solution. Think about it, when we search for something on Google, how many times do we come across one-page websites? Rarely, right?
This is because a lot of people (or industries) want to rank on Google SERPs. Having one-page websites will make it difficult for them to rank given the limited keyword search and content single page designs offer.
If your company’s aim is to provide just the right amount of information for a user to make a decision and act on it, then a single-page website is ideal for you. This is why single-page design is often used for landing pages, portfolios, and event-related websites.
Do you want to boost your website and learn more about digital marketing? Read these articles for more.