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Do Single Page Websites Work For SEO?

For those of you who don’t know, single page websites are literally just a one-page HTML. There are no other pages or other clickables included. Basically, when you encounter single page websites, you’ll only be scrolling through one page to know everything about a company or a business. But the question remains, is it durable for SEO?

Each and every business nowadays is online. In all honesty, it’s actually very rare to have a business that is not on the internet since being on a worldwide platform can gain incredible benefits. This can gain your company, credibility, exposure, brand awareness, and a lot more! But as all website owners know, owning a website can become useless if it’s not SEO optimized. Although single page websites are great in terms of usability, they can have roadblocks when it comes to SEO.

So what is SEO (Search Engine Optimization)?

To put it plainly, Search Engine Optimization is what makes your website rank on Google by the use of competitive keywords that needs to be inputted on the website itself. On the other hand, these so-called keywords are what people search for online to find your business. Let’s set a coffee shop as an example. 

Your business: Little Cafe Philippines 

So naturally, you would want your business to show up when people search:

  • Best cafes in the Philippines
  • Must-try coffee shop ph
  • Top coffee shops PH

And so on. Basically, what SEO does is help make your website rank when people type in these words, because, on the internet, that’s how you can get found. So there are a lot of ways to level up your SEO game but the bottom line here is, you can’t have a website up and running without it having SEO optimized. If not, then what’s the point of being online? Not having an optimized website is like not wanting to be found.

Are single page websites good for SEO optimization?

We’ll give it to you straight. Single page websites are not very ideal for SEO optimization. In fact, it is one of the most glaring drawbacks of having this kind of website. You see, when you do SEO optimization on a website, you have to put in a lot of effort, maintenance, and content. And having a one-pager will limit your SEO efforts to the bare minimum.  

Here are a number of facts why:

  • You won’t be able to hit all your desired keywords.
  • It will be extremely tough to rank for more than a few phrases/keywords.
  • It may be more difficult to add content.
  • SEO efforts will be minimized since one-pagers tend to be more minimalistic.

That’s not all, single page websites (depending on how it’s built) can also cause some cons in terms of usability and the overall website experience. Here are some things to keep in mind:

  • May cause disorientation – Returning to a specific place can be more difficult than going to an actual navigation tab and simply clicking.
  • It may lack in detail – This is another drawback of having single page websites is not being able to expound. You won’t have the luxury of devoting a separate page for each topic you want to cover.
  • Its simplicity may backfire –  It will be harder for you to add content, perform strategies, and optimize your site while also retaining that type of simplified experience.

But it’s not all that bad, here are the good parts!

A single page website actually has some attractive advantages. While it may lack optimization (in terms of content and strategies), it makes up for its ease of management and usability. In general, these kinds of websites are perfect if your company is aiming for a more informative approach online. 

The Verdict!

The best way to decide if you’re going for a single-page website or not is to identify your company’s goals.

If your goal is getting found through online searching then a single-page website design is not the best solution. Think about it, when we search for something on Google, how many times do we come across one-page websites? Rarely, right? 

This is because a lot of people (or industries) want to rank on Google SERPs. Having one-page websites will make it difficult for them to rank given the limited keyword search and content single page designs offer.

If your company’s aim is to provide just the right amount of information for a user to make a decision and act on it, then a single-page website is ideal for you. This is why single-page design is often used for landing pages, portfolios, and event-related websites. 

Do you want to boost your website and learn more about digital marketing? Read these articles for more.

Sources

https://www.glueup.com/blog/single-page-website#:~:text=A%20benefit%20of%20a%20one,what%20you’re%20looking%20for.

https://www.ocreations.com/one-page-website-pros-and-cons/

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Google is a competitive world, and it's fairly difficult to rank first on search bars without having your websites SEO optimized. Our SEO service can make your website more searchable by making sure it complies with the SEO standards!

From competitive keywords, blog articles, being mobile responsive, and a lot more white hat SEO hacks, your website's sure to take the #1 spot in no time!

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What is the use of a website if it is not properly seen and browsed by consumers and possible target market online? A good hosting service is the backbone of every website and unstable hosting can cause your site unwanted downtimes from time to time.

We provide hosting services that are reliable and secure, making sure that your website is working smoothly around the clock.

E-commerce Website

E-commerce websites often experience downsides when it comes to navigation, checkout pages, and the layout of products. Our service aims for a seamless user experience by building a secure and trustworthy website that visitors will enjoy browsing through.

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Conceptualizing and exploring different website layouts can become time-consuming especially if it’s one that you need right away. Our variety of templated websites is simple, modern, aesthetically pleasing, and can give you all the necessary functions that a website needs.

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Many businesses still choose to use pre-made templates with the notion that it is easier and faster to make. This is indeed true. However, this will also sacrifice the originality and potential of your website.

Our custom WordPress service can provide you with a sturdy, well-functioning website complete with the necessary pages and functions that a website requires. It is also equipped with an original design that can suit your business’ character and identity.

Branding and Graphic Design

Most branding and graphic designs fail to mirror the purpose and character of the brand. The perfect branding and graphic design is a symbol that shows your customers what makes you, you. And for most brands, it takes multiple design concepts to choose the one perfect branding design.

Our branding services and graphic design services align to the taste of not just a certain audience, but the whole of it. We cater to the real deal, from branding case studies to the very definition of each element. We’ll make certain that every detail is carefully aligned to the business’s identity.

Google Ads Management

Owning websites is great for credibility purposes. But the important question stands, is your site showing up on Google search? Truth be told, the competition to be first on Google search is a cut-throat ordeal.

Nevertheless, our Google Ads Management services can lead you to the top of the search bars with ease. One of its winning highlights is its ability for you to specify your target audience through age, location, devices, and keywords.

Facebook Ads management

Consistent posting on social media and hopping on the trend train might not be enough to gain you the exposure you desire. Facebook Ads Management allows you to be twice as visible to your target audience at a cost.

Our Facebook Ads Management services will allow your business to show up on the feed of your niche markets, certain locations of your preferred target audience, and apply your desired search terms.

Social Media Marketing

Social media plays a robust role in targeting potential consumers for businesses. But despite its evident influence on people, most businesses still struggle to keep up with trendy social media tactics while balancing corporate duties.

Our social media marketing services can provide efficient social media marketing strategies to make your presence profound on the digital platform. It will consist of thorough competitor analysis, data-driven results, research, and monthly reporting.