Welcoming the new year doesn’t have to be a typical post, but rather, let’s make it a string of interesting things to see. There are a hundred ideas that can come to mind when posting for the new year. As marketing ideas are evolving, so are the ideas for social media posts. Add these creative social media posts that can bring a good impact on your feed for the start of the year.
New year social media posts…
We know we said that it’s for the holidays, but (if it applies) you can also use these for a couple of different postings and not just during the new year. Don’t be afraid to recycle content, but make sure to choose ones that can stick to your brand.
1 Make a recap of the previous year in photos
Looking back on your company’s achievements, special memories, or milestones is the perfect year-ender post or a post that can welcome the new year. No matter how rough the year may seem, there’s always a reason to celebrate and be thankful for. People would surely enjoy seeing the fun times you had with the company throughout the year. In return, if people like what they see, a post like this can also be beneficial in terms of attracting candidates or even clients.
2 Provide an inspirational quote
Start the new year with something to inspire people. Instead of saying the typical “happy new year” try a message that can lift people’s spirits. After all, welcoming a new year is the perfect time for people to see something good and relatable. Plus, posts like these are highly shareable and are popular amongst Gen Z’s and Millenials.
3 Give teasers of what you’re planning for the coming year
There’s nothing more that piques the interest of your target audience than putting out a short teaser of what you’re about to do for the next year. Whether it’s releasing a new product, launching an event, or maybe a new branding, people will surely stay tuned to what it is. All you have to do is share little snippets of your project, and boom! You have yourself a new year teaser!
4 Offer a New Year kicker sale!
Get your audience to celebrate something by kicking off the new year with a sale! This can act as a sort of thanks to those who have supported your business. Plus, this is the best way in which you can drive sales at the beginning of the new year! This doesn’t have to be on the new year itself, but you can already have social media posts in advance so people can be aware of the sale coming through in the new year.
5 Share your journey through the previous year
Short film videos are on the rise this year and their popularity only promises to grow through the years. A very popular new year’s day greeting is through the form of short film videos. You can do a cut-by-cut of your company’s journey in the previous year and how it led you to welcome the new year stronger as a company.
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- Dscholar. “40+ Best New Year Social Media Post Ideas From Top Brands.” Digital Scholar, 16 Nov. 2023, digitalscholar.in/new-year-social-media-post-ideas.
- Schulz, Lais. “13 New Year’S Marketing Ideas and Social Media Posts [+ FREE Templates].” TheBiz, 16 Apr. 2024, thebiz.me/social-media/new-years-marketing-ideas.
