E-commerce websites are on the rise! It is the new marketplace since the pandemic hit and shook everyone. Although people nowadays have slowly integrated their shopping habits into the new normal, e-commerce websites still have a niche in the market. Here are 9 must-haves for E-commerce websites!
Responsive website design
People can’t seem to put their gadgets down these days. Be it on a mobile or personal computer, people are glued to technology. Hence as a business owner, it is important to have a responsive website no matter where people will browse your website. The responsiveness of a website may keep your potential customer browsing longer. Ideally, an E-commerce website should load between 2-3 seconds only. If it takes longer than this, it will drive away any potential customer! Keep in mind that an E-commerce website is supposed to be hassle-free!
User-friendly navigation
Sometimes, being basic is a good thing! In our already complicated world, we don’t want to add any more complications right? As stated above, an E-commerce website is supposed to be hassle-free. If customers cannot comprehend how the website works easily, then you as a business owner fail to deliver the needs of your clientele.
Multiple security features
As technology continues to evolve, we also have to keep our defenses up even more. As knowledge about technology cannot be kept under the radar of perpetrators, we have to step up our game to protect our website, business, information, and livelihood. Use a virtual private network (VPN). This is your first line of defense against hackers and cyber attacks and security breaches. You can also add a secure socket layer (SSL) to ensure that all your data passes through the web server and your web browser remains private. You can also set up multi-factor authentication and choose your plug-ins carefully.
Shopping cart, checkout buttons, and order tracker
Do we need a shopping cart online? Yes, we do! Aside from selling your products, you also sell the experience to your customer base. To imitate the real-life customer experience, adding a digital version of real-life shopping elements will enhance your overall customer experience and satisfaction. An order tracker is also an important feature of your E-commerce website. This will help your customers feel safe and secure about your handling of their purchases.
Multiple payment options and return policy
You have to be flexible in the digital world! Mobile payments are on the rise and according to research, millennials prefer to use cryptocurrencies, mobile wallets, and other mobile payments like Venmo – if localized in our country we have GCash, PayMaya, Alipay, and more. You can still offer traditional payment methods like cash on delivery and bank transfers to cater to other customer bases.
Detailed shipping and return information
Since it’s E-commerce, customers will have their purchases shipped to their doors. Shipping information and mechanics have to be as accurate as they can to avoid packages arriving at the wrong places. Since people decide to purchase based on images, videos, and product reviews and not the actual encounter, there will be times when the customer will not be pleased with his purchase. When he decides to return it, your website has to accommodate this need.
High-quality photos, videos, product reviews, and FAQs
The disadvantage of online shopping would be not seeing the products on hand. You will just have to rely on the size chart is given. That’s why pictures and videos of products are important to show the products in their best condition to highlight them and increase their saleability. Product reviews also help people in deciding which products to buy or if they will buy them anyway. Frequently asked questions (FAQs) will lessen the hassle of your potential customer asking the same question when the answers are already provided.
Contact page with multiple contact options
Just like any other relationship, the seller and buyer relationship has to be founded on mutual benefits. If you ask for specific information from the customer, you also have to give them yours. Having a contact page will help your customer reach out to you if there are further questions that are not included in your FAQs.
Omnichannel platform and mobile app
To increase your reach, you can create an omnichannel platform to connect seamlessly with your customers. A mobile app is also a game changer. This allows your customers to have a more exclusive experience. Thus, strengthening the bond with your brand.
Make WeDigital your go-to digital marketing agency!
You’ve made it to the end of our article! We hope this article helped you identify the strong points and points to improve in your E-commerce website! We have all the tools and strategies for your business to reach new heights. WeDigital is a modern digital marketing agency that can cater to your website, social media, hosting, and SEO needs. Want to know more? Head over to our website to know more about digital marketing. If you’re interested to do business with us, just give us a ring! We’re very interested to know your thoughts.
Sources:
https://www.envato.com/blog/ecommerce-website-features/
https://www.searchenginejournal.com/ecommerce-guide/must-have-website-features/#close
https://www.brightcloudstudio.com/news-full/7-essential-elements-for-e-commerce-websites.html
https://www.shopify.com/in/blog/14-must-have-features-for-your-e-commerce-website
