Being in the digital space is no longer a want but a need. A business is not a business if it is not accessible to a wider digital audience. Having a website makes you look more professional. Building credibility online is a little bit tricky but once you’ve built your brand and reputation, the rest follows. Another perk of having a website is that you have more control over the content and design you make compared to simply promoting your business via social media platforms. There are restrictions when you use a third-party platform for your business. However, websites do lose their charm over time. What are the signs to look for before doing a website revamp?
But first, what is a website revamp?
Website revamp pertains to the complete overhaul and redesigning of a website. This includes changing the layout, graphics, and content of your website. This doesn’t happen overnight! You will need weeks to months before accomplishing the task. It is beneficial for a business as it enhances user experience, design, and audience. This can also increase website traffic. A website revamp also includes improved navigation, functionality, content creation, and animation.
5 Signs that your website needs a revamp
There might be risks associated with a website revamp like being costly and time-consuming. But when you look at the benefits of it, in the long run, the cost and time will be worth it. Not all websites need a revamp right away. Here are the signs you should watch out for if you’re considering a website revamp.
1. Outdated Website Design
Let’s face it – design is the first thing that we see on a website. If the colors work well with the interface, or if the fonts represent the brand well, your website is on fire! So you have to make sure that your website is keeping up with the trends while still being in line with your branding.
2. Lacks responsiveness and performance on different devices
Most of the time when a website is slow to load, we think it’s just because of the slow internet connection. Well, it can be too. But if you’re a business owner and you are receiving complaints about your website being unresponsive and slow, you need to consider that the problem is your website already. User experience is one of the bases of people engaging with your website. People these days are leaning toward the mobile searching habit so it is wise to fit your website into a more mobile interface.
3. Business branding and audiences changed
Changing your branding and audience is part of the business realm. As your brand gains more experience and exposure in the market, you’ll have to evolve as well. But as you change your branding and audience, you have to tag your website along with that change. Think of it this way, your website is the facade of your house. If it’s welcoming and easy on the eyes, you won’t have a hard time inviting people in! Remember, first impressions last!
4. Way past the average website age
A website should be updated regularly with content and an improved user interface. The average life span of a website is 2-3 years. The market trends and visual preferences of your audience change quickly so you have to adjust your website based on that. If your website is already in its second or third year, you might just be needing a redesign. But if your website is already in its fifth year, you are in need of revamping already!
5. Security issues
If your website is having security issues, this may be because the security layer of your website has become vulnerable to hackers. Technology is evolving every day. So do the techniques of hackers! You have to regularly update your website not only with content but also with security features.
Make WeDigital your go-to digital marketing agency!
You’ve made it to the end of our article! We hope this article helped you assess if your website needs a revamp. If your website does, we are here to help you! We have all the tools and strategies for your business to reach new heights. WeDigital is a modern digital marketing agency that can cater to your website, social media, hosting, and SEO needs. Want to know more? Head over to our website to know more about digital marketing. If you’re interested to do business with us, just give us a ring! We’re very interested to know your thoughts.