So you’ve finally decided to put your business online! One thing we can say about that is it’s going to be worth it! You must be thinking, what’s the next step? Well, why not start by attracting your target audience on your online platforms! Today, social platforms are the most popular go-to places for people for shopping, entertainment, knowledge, communication, or simply just browsing around. The internet’s accessibility is your best friend. Keep in mind that the majority of your target market is probably already online waiting for the next best thing. You just have to vie them in the direction of your business.
Do your research!
Know where your target market is hanging out. Know their likes and dislikes. Identify what kind of person and lifestyle they are leading. For example, if you are selling fit bars, most likely you would be targeting those who are into fitness or are getting into fitness. If your product for example is milk tea, you would want to think about who drinks milk tea the most. Is it the kids? Teens? Young professionals? Elderly? These are the things you have to figure out.
Create engaging content
Communicate with your audience with engaging content. Every consumer, or maybe just a person who scrolls do enjoy seeing or reading something that they haven’t known before. Content has the power to draw people in. Once you’ve got their attention with one of your posts, it’s an uphill spiral from there. Here are some lovely things to write content about.
- Witty postings
- Trivia
- Interesting reads
- Promos
- Exciting deals
- Customer experience
- Your business’ milestones
- Holiday greetings
The domino effect? If one person likes your post, they would most likely share them to friends and family. The more shares, the more exposure for your business! And this will result in audience growth, more likes, more followers, and more credibility for your business!
Dial-up your influencer friends
It’s okay if you don’t have any! But it’s good if you have them. Influencers already have a lot of fans and followers. Having your brand get featured on one of their social media, whether it’s an Instagram story or a Facebook post, it can create an impact. This is because people listen to them, get entertained by them, and follow them. High chances are, if they see these influencers using your products, they may get encouraged to do the same.
Hashtags can let you be more visible!
This one is mainly for your posts. You see, hashtags have the power to somehow filter posts. It all depends on your photo. For example, you’re running a bakery online. If your posts would be about cakes or pastries, your hashtag would be something like:
- #cakesofinstagram
- #baking
- #chocolatecake
- #cakedesign
- #cakelove
But don’t stop with cakes! When it comes to hashtags, you can be as creative as you want. Again, think of your target audience. Who wants cake? What are they searching for? With this said, your hashtags could also be something like this:
- #foodphotography
- #bakersofinstagram
- #cakedecorator
- #cakeoftheday
- #dessert
- #foodie
In this way, when people actually search for these hashtags, one of your posts would come up. And this can be a source of visibility when it comes to your target audience!
Fire up Facebook Ads
Ever wonder where the “sponsored” posts come from? You guessed it right! It’s from Facebook Ads. Putting up business ads it’s actually a pretty good deal. When you set up your Facebook Ads, you would get to input the type of target audience you want to penetrate and you can also choose which location to target. Once done, the ad will show up on the timelines of your chosen audiences. Cool right?
Also, consider Google Ads!
If you have a website, then you might want to consider putting up Google Ads! By now, we can all agree that Google plays a huge role in our day-to-day lives. Don’t know something? Google it! Don’t know how something works? Google can teach you how to do it. Want some advice? Google gives very helpful advice!
Bottom line is, that people are always searching for things on Google. Your business is on Google can do wonders. There’s a high percentage of your business being on top of Google searches when they are on Google Ads.
Establish your social media!
To attract your target audience, maintaining your social media presence is a must. At times it might get a bit tedious but hearty content is better to look at than none. Creating content is not as easy as it looks. It would require daily posting, being updated with the latest online trends, creating announcements, and daily postings that are related to your business.
Being active on social media can let you gain business attention. Let’s face it, would you follow a page or an account with 2-3 postings? Or would you rather follow someone with colorful and engaging content that has a healthy number of posts a week? The latter sounds tempting isn’t it?
Want to know more about how to grow your business online? Why not read about The Pros of Putting your Business Online? Or why not 7 Reasons Why Your Business is Struggling on Social Media!
