fbpx

WeDigital Ph | Providing Full-Proof Digital Marketing Solutions to Businesses

top digital marketing agencies

digital marketing services ph

social media management services

hosting services ph

logo design

rebranding services

seo services ph

website creation services

google ads management services
best digital marketing agency ph

7 Reasons Why Your Business Struggling On Social Media

Has it been days since your last inquiry? No likes on your Facebook post? According to Inquirer, Filipinos are proven to spend the most time on social media versus any other country. The traffic is there, but why is it that none of it seems to be coming your way?

Check out the 7 reasons why your business is struggling on social media!

  1. Your Content Isn’t Interesting

The first of the reasons why your business is struggling on social media is that your content is not that interesting. Attention is a commodity and if you cannot catch the attention of a common viewer, then you won’t be getting any traffic! It needs to be interesting enough for them to not scroll right past it. You can use a properly taken picture or go the extra mile and add in some illustrations! 

Ube cheese pastry
Pastry posting idea

Examples of content to avoid: 

  • Blurry pictures of your product
  • Dark pictures with bad lighting 
  • (For food businesses) your food looks unappetizing on camera
  • You have too many words in your publications  
  • Your captions are hard to understand 

Websites and applications for image editing:

  • Canva 
  • Piktochart 
  • Pixlr
  • Figma
  1. You Are Not Using The Social Media Platform Properly 

Different social media platforms call for different marketing strategies and content. Especially, when your business serves a specific kind of audience.

You Are Not Using The Social Media Platform Properly 

For example, Instagram was made to showcase pictures and videos while Facebook is more multi-purpose because it allows you to join groups, share other people’s content, create an event etc. Cater your content to the respective platform and don’t forget to use more than one! You could be attracting a whole new set of customers on Facebook versus Instagram so be open and put your brand on more platforms! 

Want to know more about running your Facebook Page? Check out 7 Ways to Properly Manage Your Business’ Facebook Page – LINK

  1.  You are Inconsistent

Social media platforms will favour consistent content and so it will be shown to more people. When you are inconsistent, not only will those platforms favour your competitor’s content, but your potential customers won’t want to follow your page. Show your buyer that you are a serious business and be active on your pages!

  1. You Do Not Stay Within Your Niche

People want to follow your page for specific reasons and if you keep switching up your content, you are not giving them a reason to follow you. 

For example, if you are a food business, don’t start posting or sharing content about flowers or any other topic that does not have anything to do with food. This is your business account NOT your personal account. 

  1. Your Business Is Not Clear

People have a very short attention span and if it is not obvious what your business is at first glance, then you easily lose many potential buyers. 

meaty juicy burger idea post

If you are a makeup business, the profile picture and cover photo should show it. Maybe someone wearing the product or maybe the product itself. Use keywords like meaty, juicy and savoury when describing food or flawless, smooth and bright when describing lotion.  There are countless ways to creatively tell people what your business is about, but be sure that you are clear. 

  1. You Are Marketing To The Wrong People 

It is possible that your content is fun and up to date which might attract a lot of younger folk, but if your market is supposed to be older people, you should appeal to their interests more. 

If you are, say, a funeral service, then you probably shouldn’t be running your ads toward people under 20. You will waste a lot of money that way! Know the demographics of your target customer!

  1. You Are Not Building A Relationship With Your Viewers 

Your content could come off very impersonal and too transaction-based. 

Be sure to still be entertaining and not always trying to sell them something – though that is the end goal. Interpersonal relationships are becoming more and more important and you need to feel like a friend to your viewers!  

“If you are not putting out relevant content in relevant places, you don’t exist.

 – Gary Vaynerchuk 

We are well past the old ways of traditional marketing and it’s simply because the internet brought with it a whole new set of possibilities for individuals and businesses. With faster-paced buyer-consumer interactions, it’s easy to lag behind your competitors if you do not know how to manage your online marketing. Luckily there are countless services you can use to bring your business to new heights and get ahead of the competition. Examples of which are social media marketing services, photography services, or content writing services, the possibilities are endless! So grow your business on the right foot and find the necessary help you need. 

Follow us:

recent

Send Us A Message

Search engine optimization

Google is a competitive world, and it's fairly difficult to rank first on search bars without having your websites SEO optimized. Our SEO service can make your website more searchable by making sure it complies with the SEO standards!

From competitive keywords, blog articles, being mobile responsive, and a lot more white hat SEO hacks, your website's sure to take the #1 spot in no time!

Get a Free
Social Media Audit

Hosting Services

What is the use of a website if it is not properly seen and browsed by consumers and possible target market online? A good hosting service is the backbone of every website and unstable hosting can cause your site unwanted downtimes from time to time.

We provide hosting services that are reliable and secure, making sure that your website is working smoothly around the clock.

E-commerce Website

E-commerce websites often experience downsides when it comes to navigation, checkout pages, and the layout of products. Our service aims for a seamless user experience by building a secure and trustworthy website that visitors will enjoy browsing through.

Templated Website

Conceptualizing and exploring different website layouts can become time-consuming especially if it’s one that you need right away. Our variety of templated websites is simple, modern, aesthetically pleasing, and can give you all the necessary functions that a website needs.

Custom WordPress

Many businesses still choose to use pre-made templates with the notion that it is easier and faster to make. This is indeed true. However, this will also sacrifice the originality and potential of your website.

Our custom WordPress service can provide you with a sturdy, well-functioning website complete with the necessary pages and functions that a website requires. It is also equipped with an original design that can suit your business’ character and identity.

Branding and Graphic Design

Most branding and graphic designs fail to mirror the purpose and character of the brand. The perfect branding and graphic design is a symbol that shows your customers what makes you, you. And for most brands, it takes multiple design concepts to choose the one perfect branding design.

Our branding services and graphic design services align to the taste of not just a certain audience, but the whole of it. We cater to the real deal, from branding case studies to the very definition of each element. We’ll make certain that every detail is carefully aligned to the business’s identity.

Google Ads Management

Owning websites is great for credibility purposes. But the important question stands, is your site showing up on Google search? Truth be told, the competition to be first on Google search is a cut-throat ordeal.

Nevertheless, our Google Ads Management services can lead you to the top of the search bars with ease. One of its winning highlights is its ability for you to specify your target audience through age, location, devices, and keywords.

Facebook Ads management

Consistent posting on social media and hopping on the trend train might not be enough to gain you the exposure you desire. Facebook Ads Management allows you to be twice as visible to your target audience at a cost.

Our Facebook Ads Management services will allow your business to show up on the feed of your niche markets, certain locations of your preferred target audience, and apply your desired search terms.

Social Media Marketing

Social media plays a robust role in targeting potential consumers for businesses. But despite its evident influence on people, most businesses still struggle to keep up with trendy social media tactics while balancing corporate duties.

Our social media marketing services can provide efficient social media marketing strategies to make your presence profound on the digital platform. It will consist of thorough competitor analysis, data-driven results, research, and monthly reporting.