fbpx

WeDigital Ph | Providing Full-Proof Digital Marketing Solutions to Businesses

top digital marketing agencies

digital marketing services ph

social media management services

hosting services ph

logo design

rebranding services

seo services ph

website creation services

google ads management services
best digital marketing agency ph

5 Most Used Fonts In Marketing

Before we learned how to read, we were first taught the alphabet. Letters turned to words, words that turned to sentences, sentences to paragraphs and pages, and so on. Fonts have personalities too. Whether you relate to it or not, determines your attitude towards the brand. In marketing, the use of fonts and typefaces affects how the brand is received by the people significantly. If your text is not readable, the message ultimately will not come across to your audience.

Difference between Typeface and Fonts

Fonts and typeface are often used interchangeably but they are very different from each other. Typeface is a family of fonts with distinct features. The typefaces which are commonly used by brands are Serif, Sans Serif, and decorative. Particularly characterized by little tails at the end of each character, Serif fonts are known to send an impression of the old-world class, formality, and timelessness. The word “serif” came from the word screef, of Dutch origin, which means stroke or line. Additionally, it is commonly associated with being formal and classic. Here are some brands that use Serif font.

Sans Serif, on the other hand, is the typeface without tails at the end of each character. The word Sans is of French origin that means without. Often associated with modernity, technology, and minimalism. Sans Serif is widely used in the digital world because serifs (tails) can disappear or make a text look big. Here are brands that resonate with it.

Meant to stand out, decorative typefaces are out of the ordinary. Brands that use these kinds of fonts or typefaces aim to stand out, project creativity, and challenge boundaries. Decorative typefaces can be handwritten or digitally manipulated. Here are some brands that use decorative typefaces.

Fonts are the more specified way of identifying a glyph. It came from the French word “fonte” which means cast in metal. It is under a specific typeface. Basically, how a typeface is presented is differentiated by fonts. 

Factors to consider in choosing the font and typeface for your brand

Choosing the font or typeface for your brand is essential to your brand. The look, the feel, and then the impression depend on how your message is presented by your material. According to MDG Marketing, 75% of consumers judge a brand by its web design. While 72% of them said that the packaging affects their decision-making. This is why it is so important to choose the fonts and typefaces wisely for your brand. Indeed, fonts and typefaces greatly affect your brand’s marketing.

1. Your brand. Fonts communicate differently. There are fonts that look very professional, some may look quirky, some even homey. You decide which impression you’d like to give off to your audience. Also, fonts convey a message. A font targets a specific kind of audience. Certainly, you have to match your target market to the font’s target audience. Let the fonts reach the audience for you.

2. Readability. If you are not going to use vectors or images for your brand, you have to consider how the font appears in the eye of your target audience. Surely, you would want your brand to stand out and create a lasting impact on the audience. Fonts and colors aid the recall of people significantly. Nonetheless, if the fonts are readable, people will take more time to read and understand your material. 

5 most used fonts in marketing

Proxima Nova

Designed in 2005 by Mark Romson, Proxima Nova looks edgy but still approachable. Because of its versatility, it is used widely in the digital landscape.

Didot

Despite being designed in the 1800s, it is widely used by luxury brands. It is used by luxury brands because of its classic look. However, it may not be good for long reading.

Futura

A font made in 1927 by Paul Renner, Futura is evidently a crowd favorite. From luxury brands to middle-class brands, this font is undeniably a top choice .

Montserrat

It was made by Julieta Ulanovski to embody and preserve her city, Montserrat. This futuristic font perfectly combines traditional and modern elements surprisingly. Indeed, this is an effective way of preservation of culture.

Choplin

Geometrical but with smooth curves, Choplin is both unconventional and bold. Designed by Rene Bieder, it is usually used in editorials and magazines.

That’s it! We hope this article helps you decide on choosing your font and typeface for your brand! Lastly, choose wisely!

Make WeDigital your go-to digital marketing agency! 

We have all the tools and strategies for your business to reach new heights. WeDigital is a modern digital marketing agency that can cater to your website, social media, hosting, and SEO needs. Want to know more? Head over to our website to know more about digital marketing. If you’re interested to do business with us, just give us a ring! We’re very interested to know your thoughts. Once again, we hope we helped you choose your brand’s font and typeface! Anyways, see you on our next blog!

Sources

https://theserif.net/featured/research-and-statistics-on-the-use-of-fonts-in-marketing/#:~:text=Fonts%20can%20make%20a%20significant,perception%20of%20a%20brand’s%20personality.

https://www.mdgadvertising.com/marketing-insights/infographics/fonts-101-what-marketers-need-to-know-infographic/?utm_source=outreach&utm_medium=email&utm_campaign=blog_2312&utm_content=cta

https://purplecow.digital/how-fonts-affect-your-business/

https://smallbiztrends.com/2019/07/fonts-for-marketing.html

https://nodifi.com.au/resources/the-importance-of-fonts-in-branding/

https://blog.hubspot.com/website/font-types

https://www.editorx.com/shaping-design/article/typefaces-vs-fonts

Logos

https://www.lvmh.com/news-documents/news/lvmh-reaches-agreement-with-tiffany-co/

https://www.dior.com/en_int/one/logo-dior

https://logolook.net/mercedes-benz-logo/

https://1000logos.net/sony-logo/

https://1000logos.net/google-logo/

https://commons.wikimedia.org/wiki/File:Facebook_Logo_%282019%29.svg#/media/File:Facebook_Logo_(2015)_light.svg

https://www.carlogos.org/car-brands/jeep-logo.html

https://about.netflix.com/en/company-assets

https://1000logos.net/baskin-robbins-logo/

https://1000logos.net/tesla-logo/

http://www.stickpng.com/img/icons-logos-emojis/iconic-brands/disney-logo

https://brandslogos.com/sodas/coca-cola-logo/

Follow us:

recent

Send Us A Message

Get a quote

Search engine optimization

Google is a competitive world, and it's fairly difficult to rank first on search bars without having your websites SEO optimized. Our SEO service can make your website more searchable by making sure it complies with the SEO standards!

From competitive keywords, blog articles, being mobile responsive, and a lot more white hat SEO hacks, your website's sure to take the #1 spot in no time!

Get a Free
Social Media Audit

Hosting Services

What is the use of a website if it is not properly seen and browsed by consumers and possible target market online? A good hosting service is the backbone of every website and unstable hosting can cause your site unwanted downtimes from time to time.

We provide hosting services that are reliable and secure, making sure that your website is working smoothly around the clock.

E-commerce Website

E-commerce websites often experience downsides when it comes to navigation, checkout pages, and the layout of products. Our service aims for a seamless user experience by building a secure and trustworthy website that visitors will enjoy browsing through.

Templated Website

Conceptualizing and exploring different website layouts can become time-consuming especially if it’s one that you need right away. Our variety of templated websites is simple, modern, aesthetically pleasing, and can give you all the necessary functions that a website needs.

Custom WordPress

Many businesses still choose to use pre-made templates with the notion that it is easier and faster to make. This is indeed true. However, this will also sacrifice the originality and potential of your website.

Our custom WordPress service can provide you with a sturdy, well-functioning website complete with the necessary pages and functions that a website requires. It is also equipped with an original design that can suit your business’ character and identity.

Branding and Graphic Design

Most branding and graphic designs fail to mirror the purpose and character of the brand. The perfect branding and graphic design is a symbol that shows your customers what makes you, you. And for most brands, it takes multiple design concepts to choose the one perfect branding design.

Our branding services and graphic design services align to the taste of not just a certain audience, but the whole of it. We cater to the real deal, from branding case studies to the very definition of each element. We’ll make certain that every detail is carefully aligned to the business’s identity.

Google Ads Management

Owning websites is great for credibility purposes. But the important question stands, is your site showing up on Google search? Truth be told, the competition to be first on Google search is a cut-throat ordeal.

Nevertheless, our Google Ads Management services can lead you to the top of the search bars with ease. One of its winning highlights is its ability for you to specify your target audience through age, location, devices, and keywords.

Facebook Ads management

Consistent posting on social media and hopping on the trend train might not be enough to gain you the exposure you desire. Facebook Ads Management allows you to be twice as visible to your target audience at a cost.

Our Facebook Ads Management services will allow your business to show up on the feed of your niche markets, certain locations of your preferred target audience, and apply your desired search terms.

Social Media Marketing

Social media plays a robust role in targeting potential consumers for businesses. But despite its evident influence on people, most businesses still struggle to keep up with trendy social media tactics while balancing corporate duties.

Our social media marketing services can provide efficient social media marketing strategies to make your presence profound on the digital platform. It will consist of thorough competitor analysis, data-driven results, research, and monthly reporting.