Online advertising is a great way to grow your business and increase revenue. It’s important to understand the different types of online ads so you can make an informed decision about how best to use them. In this article, we’ll explore the 5 main components of an AD. So if you’re creating one, these five things should be present for your ad to gain more traction.
What are the benefits of online advertising?
There are many benefits of online advertising. The first and most apparent benefit is the cost of ads compared to other ways of marketing your business, like print or radio advertisements. You can get started with a relatively small budget, depending on which type of ad you choose for your campaign – we’ll elaborate more below about how each type works!
Some of the main benefits are…
- Reach a larger audience
- Reach a targeted audience
- Measure your success in optimization
- Control the content
- Optimise for mobile devices and social media platforms
- Create ads on the go with a smartphone or tablet.
What your AD should have…
Creating an AD takes a lot more brain power than you think. It’s not simply taking a bunch of photos and making them attractive all in one photo, but you need to make sure that it hits when it’s out online.
Identify your target audience. When you’re setting up your ads, these are one of the questions that you need to answer. So, it’s ideal that you make a quick study of your brand, how you navigate through the market, and how your consumers interact with your brand. You can seamlessly set up your ads and make the most out of them once this is done.
Here’s a quick question guide to know who you should target…
- What age group are they in?
- What gender socializes more with your brand?
- Are they young professionals? Student? Parents?
- What location interacts more with your brand?
- What is their interest?
- What are their consumer behaviors?
Make the copy enticing!
The goal is to let the ad grab the attention of the right market. You only have a few words to capture your target audience and encourage them to interact with your ad. The copy should be direct and clear. But most importantly, it should contain the message that you want to convey. A helpful tip is to be relatable.
Make it creative.
Words only take up a portion of the entire visual, however, the design also needs a lot of thought. Don’t stop yourself from graphics alone! You can explore other mediums as well such as GIFs or videos. Just make sure that the contents of it relate to your business.
Call to action!
What do you want your audience to do? It’s important to include a call-to-action because it can help with decision fatigue and give meaning to your content. Do you want them to visit your website? Send an email? Make the call to action clear whether it be placed on the caption or on the ad itself. Here are a few call-to-action ideas you can use…
- Read more!
- Buy now!
- Download now!
- Click to subscribe
- Find out more!
Prepare the landing page.
The key is to be intentional. Once they click the call to action, what page of your website is it landing on? If your call-to-action is “Buy Now!” the landing page should lead your audience directly to the product. Likewise, if it’s “Read More” then the landing should lead your audience straight to more information about the product or a blog article that can tell more about it.
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