You can never have a second chance on making first impressions, so better yet, make one that’s bound to be impactful. A beautiful website will not only gain your business a good first impression, but it can also gain your company credibility. Making an outstanding website might sound complicated or intimidating especially to those who are not into designing.
Let’s cut to the chase. With creating websites, less is more. Here, you’ll get to read 5 simple tips to make an impact with your website.
Choosing harmonious color schemes
Use the colors of your brand and be consistent with your chosen shades. Don’t use colors that are not incorporated with your branding. Cluttered colors will send the wrong message to your visitors. Meanwhile, being consistent with color schemes will make your website look more confident.
Take FoodPanda as an example. Their main color is pink. So when we see pink, whether it’s on the streets, or just by scrolling, there is an instant recall to their brand. Their color has been laid out smoothly not only on their website but their media sites as well. In return, this gives website visitors a feel that effort has been made.
It’s also a good idea to use at least three to four main colors for your website. One for the principal color of your website, while one (or two) colors will act as accents, and the last will be the font color. Take the Amigo website as an example. They’ve incorporated yellow, orange, green, and black on their website. As you can see, all four colors are in harmony with each other, and this produced a very attractive website.
To further instill brand stability, your chosen colors shouldn’t just stop with the website, but should also be incorporated with future posts as well.
Choosing the right font
One of the major criterions of determining a good website is a good font and text size. It doesn’t matter whether you have creative or engaging content if your website visitors can’t even read them. Too many competing fonts will result in negative customer experience. Most likely, they would have a hard time comprehending messages from your website which will result in navigation difficulties.
All websites aim for a seamless user experience. One of the factors that contributes to this is having a website that’s light on the eyes. If you think about it, a huge part of your website will go to text content. Therefore, it’s crucial to choose fonts that mix well together.
A good example for this is The New York Times website. Notice how they keep the headings on Bold and the excerpts at a normal font. They keep things black and white which is also very inline with their brand’s image.
Engaging written content
To engage is to halt people in their steps and make them stop, look, and read your content. How do we do that? Simple, you just have to think of something that relates to your target audience. They won’t stop, if it doesn’t concern them, or if it’s not something they need or want. That’s just the first part.
The second thing you have to do is to hold their attention. How? By telling a good story. Content must be well-thought of and not just simply putting in words together. Telling a story answers the when, where, what, and how through creative writing. To get things cracking, start by thinking of an attention grabbing title. If a reader finds your title appealing, it’s a domino effect from there. See this excerpt from Cosmopolitan which features entertaining articles.
Visual content that speaks volumes
Visual content draws people in. Imagine a website full of text without any visuals, now that’s a sight you’ll get tired of by just looking. Having graphics can break the fatigue caused by heavy text and maintain balance.
Keeping fun visuals can also enhance the looks of your website. See this excerpt from the website of Summit Media. Even if the page is filled with text, it doesn’t seem text heavy because the visuals balance everything out.
However, don’t stop with photos alone. It’s also good to add in infographics, videos, and creative icons. But keep in mind that these visuals must also represent your business or the industry you’re in. Just imagine having a health website and then seeing a construction related media while scrolling. It kind of sparks a questioning face doesn’t it?
To sum it up, the key purpose of website visuals is to make your website more attractive. Your page is your canvas. Get creative!
Make your website mobile friendly
According to AddThis, 70% of website traffic comes from mobile devices. People can’t always carry around their personal computers or laptops when they go about their day. The second most convenient thing for them to turn on is their phones.
Data and free wifi are always accessible with the simple swipe of our fingers. That’s why there is a huge chance for people to view your website on their phones. This is why it is advisable for businesses to make their websites mobile-friendly. We can’t have people looking at your business website with jumbled texts and misplaced photos don’t we?
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